Creativity is not a forced slave but a forceful master

Is creativity subjective? Do the boundaries of keywords create impediments before creativity to flourish? Does a pre-mindset cripple a content writer’s creativity? Almost 90% of the content writers are haunted by these questions at some point or other. Even one of my friends gone to the extreme by saying writing within the boundaries of keywords is a violation of writer’s freedom. And, at that juncture, my answer to my fuming friend was- “Creativity is not a forced slave but a forceful master”.

Just have a quick post-mortem of the word creativity. I find three important genes in the DNA of creativity (you may find more). First one is Logic, second emotion and the third is adaptability for changes. And, according to my knowledge as a content writer for last five years, keywords are never roadblocks for any of the three.

Anything logical is more or less a universal truth. As a content writer, your write-up should be based on facts related to topic. Can you write- Bathroom heating radiators are used for cooling purposes or Television is the latest luxury? But sometimes Logic makes your write-up a mere fact sheet. Here you should be careful to have a middle way between logic and your way of storytelling. Logic should be and must be there but not at the cost of emotion. It is the emotional quotient of your write-up that makes reader engaged. Tell your story with popular illustrations, take help of relevant images and simultaneously make sure that your emotional input is not driving the reader towards Mars instead of Moon.

Changes are the rules not the exceptions. Content writing and technology can not be separated from each other. Your creativity must have the rooms open for changes going on at technological front. Keywords here make your job easier. You know what should be the depth of exploration from the keywords. Along with it, you are also encouraged by the firewall of keywords to avoid technical jargons.

Balanced diet is always more helpful compared to taking lots of proteins. Hence have a judicious mix of Logic, Emotion and Technology and make your creativity a forceful master of web space.